There is no doubt that the market growth for electronic entertainment will become very strong during the coming years. Much is indicating that the entertainment of the future will consist of interactivity to a greater extent than today, at the same time as different media such as radio and TV will be supplemented with for example the Internet or mobile Internet. Already today there are examples of occasional TV-programmes where the audience participates actively and decides the course of events. In the future this type of active entertainment is predicted to become a regular part of a viewer’s day and there also lies the possibility to fill the services with content. The broad band revolution that is taking place in the Nordic countries and the rest of Europe creates great possibilities for so called Content Providers. Enterprises that will provide interesting and active contents will with all certainty gain great success..